Business and community launches

“The big question is whether you are going to be able to say a hearty yes to your adventure.” Joseph Campbell

Down with predictable ribbon-cutting ceremonies and long-winded speeches! Or if there’s no way around it… add them to an engaging event that shares your story and harmonizes with the launch.

People stories

There’s a good chance that starting a new business or community initiative is part of a new adventure, a big dream, often years in the making. Hours of sweat and toil. Planning and more planning. Triumphs and disappointments. Many stories to tell.

Stories not just about things that have happened, but people who have helped to make them happen. Mentors who have offered sage advice or opened doors. Families and friends who have doubled as cheerleaders or trusted you enough to help fund you. New supporters who have appeared from out of the blue at just the right moment. Tough to cover in the “Open for Business” section in the newspaper, or on promo notepads or pens.

Organizational intentions

Many ventures opening today are more intentional about what they intend to provide. Lines are blurring as new formats and terms blossom:  social enterprise, transparent non-profits, sustainability, lifestyle entrepreneurship. Today’s focus is more relational. There’s a stronger drive for leaders to connect with their customers, their suppliers, and their community. It’s as much about the people as it is about the product.

A powerful beginning

A fitting opening ceremony can say a lot about your new organization. It can appreciate the stories (and the people) that helped the dream unfold. It can offer, in a clear and engaging way, the vision and values that will drive you forward. The plans you hope to achieve. The impact you hope to have.

A well-conceived beginning can help position your new venture firmly in the minds of the people you want in your circle of support. It can set a tone that says: “these people are unique. Expect them to be leaders in their field.”